A prominent secondary school, one of the leaders in providing education, desired an online display of their strategy to increase awareness of funding override, while utilizing their current customer base.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new vistores. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. The campaign saw post-click success – (generated by both dynamic retargeting and the prospecting campaign) – produce a passing of the overide funding. (272%).
0.09% CTR
20% less CPA
272% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
