Google now discounts all reciprocal links

41 Comments

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
41 Comments
  1. Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  2. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  3. Your article helped me a lot, is there any more related content? Thanks!

  4. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.com/id/register?ref=GJY4VW8W

  5. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  6. Your article helped me a lot, is there any more related content? Thanks!

  7. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  8. Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  9. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  10. Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  11. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  12. Your article helped me a lot, is there any more related content? Thanks!

  13. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  14. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  15. Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  16. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  17. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  18. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

    • tup
    • May 7, 2025

    Here to join conversations, share experiences, and pick up new insights along the way.
    I’m interested in hearing diverse viewpoints and adding to the conversation when possible. Always open to different experiences and building connections.
    There’s my website:https://automisto24.com.ua/

    • tup
    • May 6, 2025

    Here to join conversations, exchange ideas, and gain fresh perspectives as I go.
    I enjoy understanding different opinions and adding to the conversation when possible. Happy to hear new ideas and building connections.
    That’s my website:https://automisto24.com.ua/

  19. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  20. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  21. Your article helped me a lot, is there any more related content? Thanks!

  22. Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  23. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  24. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  25. Your article helped me a lot, is there any more related content? Thanks!

  26. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  27. Your article helped me a lot, is there any more related content? Thanks!

  28. Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

  29. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  30. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  31. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  32. Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  33. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  34. Your passion for what you do shines through in every post It’s truly inspiring to see someone doing what they love and excelling at it

  35. Your article helped me a lot, is there any more related content? Thanks!

  36. Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  37. Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

  38. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  39. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

Leave a Comment