The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all postsRecent Posts
- Is Search Engine Submission Necessary? April 17, 2014
- Can Any Inbound Linking Hurt My Ranking? April 17, 2014
- The Importance of Anchor Text in Back-links April 17, 2014
Technoob Nice post. I learn something totally new and challenging on websites
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.info/en-IN/register-person?ref=UM6SMJM3
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Techarp Pretty! This has been a really wonderful post. Many thanks for providing these details.
allegheny county real estate This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
Tech to Trick I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/pl/register?ref=YY80CKRN
Your article helped me a lot, is there any more related content? Thanks!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
I like this weblog it’s a master piece! Glad I noticed this ohttps://69v.topn google.Raise your business
Your article helped me a lot, is there any more related content? Thanks!